Gear Sales With a Mission

Every Purchase Supports an Outdoor Professional.

For far too long, the guides, instructors, and coaches who the outdoor economy depends on to grow the base and turn casual users into die-hards, have been under valued and under paid. Cache_Seven is putting those experts at the forefront of gear sales.

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The Cache_Seven Way

Expertise Moves Product

Influencers underperform in the outdoor world, where gear and apparel choices can be life and death decisions. By empowering guides, instructors, and coaches to earn commissions from the gear they recommend to clients anyway, Cache_Seven has built an expert-driven marketplace that makes outdoor adventure safer and more welcoming.

Why We Exist:

Bring new revenue streams to the businesses of guiding, instructing, and coaching.

Build a stronger and more welcoming community through intentional gear sales that support outdoor pros via sales commissions and new users via accessible expertise.

Connect bona fide outdoor pros to consumers looking to make trip specific purchases - now.

Close the buying-cycle loop between manufacturers, outdoor pros, and end users.

—True outdoor professionals have been left out of the gear economy - until now.

Why Cache_Seven

We Value Real World Expertise - and People

The outdoor industry has always talked a good game about inclusivity and community, but as the cost of living in sought-after recreation towns has skyrocketed, the outdoor pros that actually welcome new users and hold communities together are increasingly being left behind by the economics.

Cache_Seven can't fix that, but we can help. By building a cutting edge influencer style affiliate network and marketing guides and gear in one centralized hub, we can bring meaningful new income to individual guides, pros, and guide services.

That's the upside for the pros, but by looping guides into the buying process Cache_Seven is also supporting brands. For lack of a better term, call it the micro-influencer approach. In coalescing and marketing true experts and their gear lists, we are putting gear in front of clients and followers after they've booked a trip but before they've geared up.

That's our full ecosystem approach to increasing gear sales and improving the financial health of the outdoor pro community.

Cache_Seven Team

Kevin Luzak

Founder

Kevin Luzak founded Cache Seven to create a platform where outdoor professionals can market their adventures and recommend the gear required to pursue them. Alongside his work at Cache Seven, he is the Managing Partner of Archer Holdings LLC, which manages a portfolio of privately held investments. His leadership experience spans both corporate and philanthropic organizations, and he currently serves on a number of boards, including the Wilderness Society, Coombs Outdoors, the Squash Doubles Association Pro Tour, US Squash, and the US Squash Foundation. He began his career as a professional sailor and lives with his family in Jackson, Wyoming.

Mike Kennedy

Co-Founder

Mike Kennedy brings a wide-ranging background and a highly practical point of view to Cache Seven. Based in Sun Valley, with summers spent fishing and winters spent skiing, he understands the outdoor community from close range - not as an abstract market, but as the world his friends, neighbors, and guides live in every day. His trained pilot's attention to detail shapes the way the team builds, evaluates, and refines the platform. Across many roles and industries, he has developed the range of experience needed to help create something genuinely new in the outdoor space.

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MarcPeruzzi

Community | Income | Adventure

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