Articles from the Cache

We built CACHE_Seven because something in the outdoor industry didn’t sit right with us.

Every year, brands spend billions convincing people what to buy—slick ads, polished campaigns, influencer content. Meanwhile, the people with the deepest expertise—outdoor professionals who live and breathe these environments—are often left completely out of the conversation.

These are the people, the professionals, we trust to keep us safe in avalanche terrain, read river flows, teach our kids to fish, help us summit a peak or navigate a desert. They know what works, and just as importantly, what doesn’t. Their experience isn’t theoretical. It’s lived. It’s earned.

And yet, they’ve never had a real seat at the table when it comes to gear and apparel.

Some girls get to have all the fun! In early September, some very lucky girls—from 8 years old to 14 years old—were on the water in Sun Valley, Idaho, learning the basics of fly fishing and the importance of being good stewards of river ecosystems. Expert guides were on-hand to share their passion for fishing and their well-earned expertise with these future fly fishers.

Best Buddies Breakaway Camps are epic riding adventures with pro-level coaching. Cache_Seven joined the Aspen Breakaway camp in September and while the riding was, indeed, epic, we were there to support Best Buddies International and the work they do to end the social, physical and economic isolation of the 200 million people worldwide with intellectual and developmental disabilities (IDD). Their programs empower people with IDD to form meaningful friendships with their peers, secure jobs, improve communication and advocacy skills, and live independently, while also offering support for their families. We'll ride to that!

Here's the thing: pursuing a life of outdoor adventure can come with many hurdles. Geography, time, and cost to name a few. Sailing is one of the outdoor pursuits with a long line of hurdles. You have to live near the water and have access to the equipment and instruction. That ain’t cheap. Events like Nantucket Race Week help to support Nantucket Community Sailing, a program that  ensures access to sailing for people of all ages living on island. 

Cache_Seven is proud to be one of the sponsors of Nantucket Race Week because, well, it’s always a good thing to stoke someone’s fire.